Road To An Ultra

 In Running


“Have goals so big you feel uncomfortable telling them”


Complete an ultra distance during 2016. Not necessarily in a race and maybe on my own. My longest run is 47k. I would like to pull off a 80k and surprise myself committing to 100k. Preferably Ocean Trails. Key is not to lose the joy as I work towards this goal.

“A dream written down with a date becomes a goal.


August 2016. 100km (you see, I always surprise myself) not in a race, on my own and for a cause. Lanzarote, ocean trails and to raise awareness for Endometriosis. Follow my ultra training here.

Set a goal so big that if you ever achieved it it would blow your mind.”

I don’t doubt whether I will be able to pull of an ultra. I mean the 100km in itself. I will walk, crawl or have someone carry me. If my life isn’t threatened I know I will make it from point A to point B. Might take me a very long time, so be it. However, I have doubted some stepping stones and miles in the #roadtoanultra and if I am able to create the possibilities to get where I would like to be . I’m a mother, wife and business partner. Running is the easy part.



So, it took me about 4 months to come to this conclusion. Not the ultra dream, that’s something you can decide today. The details! The how’s and where’s – they are a process. What terrain? What time of the year? What race? Do I want to do a race? On my own? For a cause? Embrace it, all of these question marks. Its part of the journey. You’ll be surprised how much you learn about yourself. And others.



Looking at the calendar of ultra races I just didn’t find one that matched my everyday, situation or taste. If it matched one parameter it didn’t match the second and so on. Taking all parameters in consideration I was left with inventing my own ultra race. Why not? But the biggest parameter was I didn’t feel heart in a race. Experience has taught me – not enough heart, not enough commitment means harder to reach goals. Also I believe we sometimes prevent ourselves or give up on dreams too soon because we expect that the ideal situation is already created FOR us. How about creating the (almost) ideal situation BY us. No ideal situation exists. Dance with the moves and roll with the punches. But if there is heart it’s easier to dance and roll… See where I’m getting at…. Finally, no matter where I searched I kept coming back to Ocean Trails. Thats where I know I will be able to push myself physically but even more mentally. And one thing I see on every step to running an ultra is ultras are 90% mental and 10% physical. My own race it is.



I love Lanzarote. Our children are born in Lanzarote. It’s practical for the family. I know this playground. I love this playground.  I feel passion in Lanzarote. I feel comfortable on volcano trails. Its beautiful. It’s like no other place. My body responds well running in hotter climates. I have my two closest trail friends in Lanzarote. So although I’m preparing for this 100km in Sweden I know exactly what I need to work and what I can relax about.  

“Live in the sunshine. Swim in the sea. Drink the wild air.” – Emerson

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I have run many kilometers (but never 100km) and I know that when you’re out there and especially on your own wondering what was I thinking you need reminders. Something to hang onto, even if it’s a thin thin line. What is your primal power? The one thing you know will get you through when push comes to shove. For me its our children. They remind me about the wonders and miracles of life, that anything is possible.  The love for your children is so overwhelming and so powerful. Writing this makes my cry. That’s how strong I feel about it. It’s good tears! Happy tears. They are miracles. I was diagnosed with endometriosis. If I can raise awareness about endometriosis it’s a way of passing on the miracles I have been blessed with. Endometriosis is something that impacts your life but doesn’t have to mean your life is over. It’s actually just the beginning.

“Never give up on a dream just because of the time it will take to accomplish it.”


WHY 100KM?

Because I’m crazy enough to think I can. Through my whole life I have been told I’m impatient and impulsive. Running 100km you need everything but impatient and impulsive. What if I could turn the power and energy that impatient and impulsive gives me to an asset rather than a not so charming character trait. Why would you run 100km?

“I’m going to succeed because  I am crazy enough to think I can.”


This should be one of the first questions you ask yourself and put next to your dream. Before setting goals you need to know your drive. This will be your vehicle. Do you know your drive? Think about it. What is it that fuels you, excites you, makes you see effort as pleasure. The journeys I have embarked on have shown (again and again) that money, status and titles don’t trigger me. Sure they can motivate and add to the bucket of satisfaction, but they are not my primal reasons to do. The one thing that drives me through thick and thin is passion. If I believe and love, I am enthusiastic. If you’ve met me live you know exactly what I am talking about. I can move mountains if I follow my heart. This time I will be running them (maybe some walking) I still need to figure out if its the running itself, the outdoor experience or challenges that I find passion in. Or is it the combination of all three?  I find it interesting, in a world where we have so many self help books, management courses and quick fixes. But few know their drive. “What drives me?”  should be your first thought before you set any goals.

So, I have a goal – to run 100km – and I have the determination. I feel committed. How am I going to reach my goal?


“A goal broken down into steps becomes a plan.”


  1. A coach – have someone guide me in the training so I can relax knowing Im doing the things I should in the right time and with the right amount. This will give me 70% more energy to put on the actual workouts, goes for physical and mental.
  2. Adjust the daily grind – negotiate, mainly with myself… family first, then moms ego.
  3. Prioritize time – train instead of watching tv etc.
  4. Stand off some things – You can do anything, not everything. My mantra!
  5. Make choices – you choose, always!
  6. Know when it’s time to step off (very very important) – this is maybe the most important in my gameplan and it is not the same as giving up. Goes on race day too. But it has to be life threatening for me not to complete.
  7. Work for it – consistent and resilient. My strongest traits. Feeling passion helps on this one.
  8. Believe it’s possible and can be done – I believe.
  9. Surround myself with the right people and right things. Downing my circle(s) and being humble & non judgmental to the rest.
  10. Never lose the joy – roll with the punches and dance with the moves.

“If you want to be successful, you must respect one rule. Never lie to yourself.”

Finally. #roadtoanultra is nothing I can do on my own. I am so privileged and grateful to be surrounded by people who are willing to help me in this journey:

Husband Johan, goes without saying. He runs the show when I’m training, on socialmedia or writing blogposts, things that don’t have anything to do with our business. He is the one person who knows the exact right words or things I need when I am down, doubting or about to give up. When I lose that spark. My mom falls in that category too, knowing, loving and saying the right things. Together they are the two people who remind me of my fire.

Coach Sarah Seads. Choosing a coach is not easy and nothing you do on a whim. I believe Sarah is the person who will help me reach my goal. When I ran Transgrancanaria in 2015 she said: “Congrats on reaching your limits…. Very few ever go there.” That’s when I knew Sarah was the one for me. I know she is going to take me to that place again.

Power Woman Anna, besides providing me with good quality and good looking clothes she is a mentor and friend. She is a mother, entrepreneur and endurance junkie. Need I say more? We connect. She ran 80km and said: “When I reached 80km I could have done another 20km but I had to rush home to the babysitter.” I’m making sure to book that babysitter (Hubby!) for a bit longer, 100km it is. As for her brand Power Woman. Its more than a brand, its a life style. 

Sisugirls, a community of girls empowering sisu. I am a proud sisugirls ambassador. Something I really burn for.

Inov 8 – I have tried different shoe brands and this is the shoe I see myself running an ultra in. Inov 8 in Sweden has offered to provide me with the shoes for training and for race day.

Instagram Inspiration, I have accounts and followers that inspire me. Friends I’ve made through this crazy virtual platform. Its a great community. 

Nutrition – If you are interested in supporting me on my #roadtoanultra shoot me an email.


Finally, I am sure there are so many out there with dreams and goals. Maybe you are one of them. Keep them alive! You know you are capable, but will you arrive? And how do get there feeling at peace with the puzzle of life and everyday? For months I was kind of free falling in the “not knowing” the exact details. I’m not so good at free falling, I’m impatient and impulsive. But I stuck to my dream. I did not allow the “not knowing” intimidate me.

“The ultra dream is something you need to sell to yourself and your surrounding.”

I think I’ve sold my dream pretty well. Now I just need to make it happen. Running is the easy part. Thanks for following me on this journey. When will you start yours?

Big hug!




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